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Mercury Endurance cycles onto East Oak Ridge Drive

New Business Spotlight

July 21, 2013
  • Jamie Boward is co-owner of Mercury Endurance Cycles at 222 E. Oak Ridge Drive, Suite 1225, in Hagerstown. The shop, which opened April 26, offers bicycles, accessories, apparel and bicycle maintenance.
By Kevin G. Gilbert/Staff Photographer

Name of business: Mercury Endurance Cycles

Owners: Jamie and Sarah Boward

Address: 222 E. Oak Ridge Drive, Suite 1225, Hagerstown

Opening date: April 26, 2013

Products and services: Bicycles, accessories, apparel and bicycle maintenance

Target market: We carry items including bikes for kids, families and experienced racers. All levels are welcome.

How did you get into your business, and what motivated you to start it? Jamie Boward started working at shops while racing triathlons, and before he knew it, he was managing one of the largest bike dealers in America. He has been thinking about his own store for more than six years and the time seemed right.

Previous business experience: Six years in management as a bicycle retailer and 13 years total in the industry. Jamie has been racing triathlons since the late 1990s, and has been around bikes his entire life.

Number of employees: Four to six, depending on the season

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Hours: Monday, Wednesday, Thursday and Friday, 11 a.m. to 7 p.m.; Saturday, 10 a.m. to 5 p.m.

Phone number: 240-347-4959

Email: jamie@mercuryendurance.com

Website: www.mercuryendurance.com

Facebook page: www.facebook.com/mercuryendurancecycles

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