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Waynesboro mulls naming rights policy as possible opportunity for financial assistance from donors

June 26, 2013|By JENNIFER FITCH | waynesboro@herald-mail.com

WAYNESBORO, Pa. — A new policy concerning naming rights for Waynesboro Area School District facilities provides opportunities for a community foundation planning to launch a capital campaign.

The Waynesboro Area Business, Education and Community, or WABEC, Foundation requested the naming policy be in place as it explores launching a capital campaign focused on athletic facilities, particularly the high school track and football field surface.

“We’re still engaging now in a feasibility study,” said Rita Sterner-Hine, principal of Summitview Elementary School and operations director for WABEC.

Being able to name a school facility like a building or athletic field in memory or honor of someone provides an opportunity to offer to donors, Sterner-Hine said.

On Tuesday, the Waynesboro Area School Board approved a naming rights policy that goes into effect immediately.

The school board retains the right to name or revoke the naming of any facility.

The school district’s track is 19 years old and will need to be replaced in 2014, Athletic Director Eric McIlquham said in an earlier interview.

Track improvements and replacing the football field surface with artificial turf could cost nearly $1.3 million, he said.

Preliminarily, WABEC thinks about 12 items in the athletic stadium could be eligible for naming through donations ranging from $25,000 to $100,000 each, officials said previously.

The naming rights policy prohibits naming facilities for people currently employed by the district or holding public office. It states the board will not permit naming from any entity wanting to advance a religious, political, ethical or moral agenda.

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