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Waynesboro school board working on naming rights, advertising policy

The district's existing gifts, grants and donations policy last was updated in 1991

April 11, 2013|By JENNIFER FITCH | waynesboro@herald-mail.com

Policies about naming rights and advertising in school facilities are being drafted in the Waynesboro Area School District.

The Waynesboro Area School Board this week talked with its legal counsel about generating revenue through naming rights, advertising, gifts, endowments, grants and donations. Solicitor Richard Galtman said the board has great leeway in what entities it allows to participate.

“The board is reserving the right to make any naming decision,” said Galtman, who provided the board with a proposed policy.

Naming decisions can be made in honor of individuals for their impact on the community or financial contributions, Galtman said.

Decisions about naming rights, such as advertising, can be made so that they align with the morals of the community, Galtman said. However, the board cannot reject a proposal for illegal reasons such as race or religion, he said.

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Board member Rita Daywalt questioned whether allowing one type of name or advertisement sets a precedent for others of a similar nature. Galtman said he believes it does not.

The attorney did caution about creating price lists for naming, such as $1,000 for a scoreboard or $10,000 for a stadium. He said all submissions that meet those donation amounts must then be accepted.

“You have to be very careful because you cede some of your rights,” Galtman said.

Superintendent Sherian Diller said the district’s existing gifts, grants and donations policy last was updated in 1991. She asked that the policy be updated when the board makes decisions about how it wants to handle naming rights and advertising.

The school board started debating naming rights last July, when the Waynesboro Area Business, Education and Community Foundation sponsored banners for the football stadium.

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