Advertisement

Chamber unveils reworked website

December 23, 2012

The Hagerstown-Washington County Chamber on Monday revealed a new corporate brand identity and redesigned website.

“Our new brand tells the world that the our business community is thriving, and that means more customers for chamber members, and more jobs for Washington County,” Brien Poffenberger, president of the Hagerstown-Washington County Chamber of Commerce, said in a news release. “Our community will be the next generation of prosperity in Maryland, and the chamber is helping to make that happen.”

Working in conjunction with Hagerstown marketing firm and chamber member Power Marketing, the chamber completed a comprehensive series of brand strategy meetings, member surveys, competitor analysis and market research. The data allowed it to identify its corporate identity and values, audience, mission, positioning statement and more.

The new positioning statement reads: The Hagerstown-Washington County Chamber of Commerce connects local businesses and protects their interests, locally and statewide, in an effort to build and support a thriving business community. The organization’s new logo features an updated look that demonstrates strength in business, welcomes members through professional colors and fonts, and represents Washington County and Hagerstown through the corresponding icon. Defined by the new brand, the chamber personality is firmly anchored in pro-business behavior. A pro-business mind-set is what guides the staff and leadership as the organization serves its members and the business community.

Advertisement

The chamber’s new website, at www.hagerstown.org, offers members greater benefits such as individual and interactive member pages, the ability to respond to Requests for Proposals, or RFPs, a member job bank, a mobile site and increased visibility for members.

For more information, contact the chamber at 301-739-2015 or send an email to jill@hagerstown.org.

The Herald-Mail Articles
|
|
|