United Way's Community Impact director stepping down

new executive director named

Jenny Fleming leaving to join new Washington County nonprofit; Melissa Reabold will begin duties Dec. 3

November 16, 2012
  • Jenny Fleming of United Way of Washington County.
Submitted photo

Jenny Fleming of United Way of Washington County will be stepping down from her position as Community Impact director at the end of December, the organization announced in a news release Friday.

The county’s United Way also announced it has hired a new executive director, Melissa Reabold, who will assume her new duties on Dec. 3.

Fleming has accepted a position as executive director of HEAL (Healthy Eating & Active Lifestyles), a new non-profit organization in Washington County.

“It was a great learning experience and just a great way to learn comprehensively about the community, the different community leaders and issues in play,” said Fleming, who spent the past 14 years with United Way. “It was just good to sit up and look through the whole fabric of the community.”

Reabold, a former native of Wilmington, N.C., who attended high school in Pennsylvania’s Poconos area, comes from United Way of the Cape Fear Area, where she spent more than four years as vice president of Resource Development.

Before joining United Way, Reabold previously worked for American Red Cross and healthcare philanthropy.

“The welcome I’ve had has been exceptionally warm,” she said Friday when asked about coming to Maryland. “It’s been really exciting.”

Fleming said she would be on hand to “welcome and educate Melissa about the great things happening in Washington County.” Reabold’s background in fundraising at her previous position and her leadership skills will serve the area well, she added.

“I feel wholeheartedly that she is the right choice and she is going to move our organization forward,” Fleming said of Reabold.

Fleming has held various positions at United Way since 1998, including campaign director and Community Building & Marketing director, as well as the Community Impact director post she currently holds.

During her tenure at United Way, Fleming ran seven annual campaigns that raised a total of more than $11 million. She also led nine United Way Day of Caring events. Under her direction, Day of Caring has grown from 220 volunteers and 20 sites to 930 volunteers and 73 sites.

In addition to guiding United Way’s grant process, Fleming helped to facilitate the installation of Maryland’s first Born Learning Trails for parents and young children. Most recently, she has been involved in the community-wide Strategic Community Impact Plan process.

“We thank Jenny for her long-time service and contributions to United Way and the community,” AnJie Doll, interim executive director at United Way, said in the release. “We are very proud of her and wish her well in her new role.”

Fleming will begin her new position at HEAL in January. HEAL’s mission is to work toward the prevention and reduction of obesity for a healthier community. More information on HEAL can be found at

Fleming is the third high-profile United Way of Washington County staff member to leave this year.

Leah Gayman, who served as executive director since 2008, resigned in May. The resignation of Resource Development Director Addie Nardi, who started working for United Way in May 2008, was announced in September.

This year’s United Way campaign goal is $1.75 million and will run through Dec. 31. So far, the agency has reached 40 percent of that goal.

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