Social media the topic of upcoming roundtable


July 08, 2012|By BOB POOR
  • Robert A. "Bob" Poor
Robert A. "Bob" Poor

Q: My small business has a website and I would also like to participate in social media. Does SCORE offer any educational assistance here in our area?

A: You are in luck. The July SCORE Business Roundtable, titled “Using Social Media for Business Success,” will address your interest and needs. It will take place Thursday, July 19, from noon to 1:30 p.m. at Always Ron’s restaurant, 29 N. Burhans Blvd. in Hagerstown.

Register at or by calling 301-766-2040. Seating is free but limited.

Our presenter, Jesse Wisnouse of My PC Instructor, has many years of experience in the use of social media and how to make it work for small-business success.

Among other things, he will show you how to set up your own Facebook and Twitter accounts, how to get to know your customers/clients better through the use of social media tools, and how to promote yourself and your business for free.


It doesn’t stop after the roundtable. The local SCORE chapter has more than 20 volunteer mentors who can provide you with guidance, ideas and advice on a broad range of business topics and issues, all at no charge. For more information, go to or call 301-766-2040.

You are wise to be seeking some education before diving into the world of social media.

Robbin Block, marketing strategist and owner of Blockbeta Marketing in Seattle, suggests addressing these critical considerations:

Understand where social media fits in the promotional mix.

Know in advance the medium’s demographic differences. Young people use Facebook differently than their parents and grandparents.

Understand how social media affects other aspects of online marketing, particularly the growing connection between search engines and social media.

Block also cautions against limiting your social media strategy to the medium’s “Royal 3” —  Facebook, LinkedIn and Twitter.

“There are social opportunities at sites that serve specific industries, geographic areas, and those with common interests where you can connect with your audience,” she said, adding that small-business owners might determine that social media isn’t for them, at least not right now.

“If your customers are somewhere else, that’s where you need to be,” Block said.

Robert A. “Bob” Poor is a local small-business owner/operator. He is a small-business mentor and a regular contributor to the Ask SCORE column. Questions may be emailed to or sent by mail in care of The Herald-Mail, P.O. Box 439, Hagerstown, MD 21741, ATTN: Ask SCORE column.

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