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A&T Athletic Training strives to help young people, adults be the best

New Business Spotlight

May 20, 2012

Name of business: A&T Athletic Training

Owners: Tony Allen and John Custer

Address: 120 Commerce Circle, Kearneysville, W.Va.

Opening date: March 1, 2012

Products and services: Health and fitness, personal training, small-group training and team training. The business also is working contracts with The Woods in Hedgesville, W.Va., for personal training and fitness classes, and a personal-training contract with Total Fitness in Inwood, W.Va. Custer specializes in adult fitness and extreme sports workouts, such as ultimate firefighter and special-forces workouts. Allen specializes more in youth fitness, including working with overweight youths. Allen uses his sports experiences and current knowledge to develop individualized, group and team-training curriculums.

Target market: Youth and adults

How did you get into your business, and what motivated you to start it? Allen played baseball at Potomac State University, where the team won a national championship, and played professionally with the Milwaukee Brewers. As he progressed through the different levels, he noticed how much physical and mental preparation he was lacking. To play at the next level, athletes need to train in the off-season and during the season with speed, agility and strength training. As athletes progress through the levels, raw ability will not be good enough; they must train to be the best they can. After taking some time off, Allen partnered with Custer, who brings energy, dedication and loyalty to the business and the clients he trains.

Previous business experience: Started out as a business for which Allen and his father formed the name and brand for A&T Athletic Training

Number of employees: Six

Hours: Monday to Friday, 4 to 9 p.m.; Saturday, 7 a.m. to noon; daytime hours expected soon

Phone number: Allen, 304-279-2775; Custer, 304-268-0744

Email: tallen@aandtathletictraining.com or jcuster@aandtathletictraining.com

Website: http://aandtathletictraining.com

Facebook page: Tony Allen

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