Business Briefs - March 11

March 11, 2012

Maryland Office of Tourism Development

Maryland welcomed 32.2 million domestic travelers in 2010, an increase of 10.7 percent from 2009 and an increase of 18.3 percent from the state’s 27.2 million visitors in 2007, according to a national survey conducted by D.K. Shifflet and Associates, a tourism-industry research firm.

Data shows that Maryland has increased its share of the U.S. travel market by 16.9 percent since 2007, outperforming national and regional trends during a challenging economic climate. Growth has occurred in all segments of state travel — business and leisure, day trips and overnights.

The Shifflet report reinforces the strategic approach taken by the Maryland Office of Tourism Development — the tourism-marketing arm of the state — to focus its resources on key feeder markets, including Washington, D.C., Philadelphia and Baltimore, using digital and traditional channels of communication, year-round.

In addition to an advertising campaign consisting of radio spots, outdoor billboards, Web banners and print ads, the tourism office developed a social-media campaign that includes messaging through Facebook, Twitter and Foursquare.

Washington County is expecting to benefit from increased heritage tourism this year, particularly from Civil War enthusiasts, with commemorations of the Battles of Antietam and South Mountain in September. It all kicks off with the county’s First Call Weekend, which takes place in June, with re-enactments, concerts and historical exhibits.

The City of Hagerstown, working with the Hagerstown-Washington County Convention and Visitors Bureau and the Heart of the Civil War Heritage Area, produced 48 new Civil War interpretive markers throughout the city in 2011. More installations, and a new walking brochure and map are expected this year.

McGrath Systems

PHILADELPHIA — McGrath Systems, a human capital solutions firm recently opened an office in Hagerstown.

Tina Enders, vice president of sales for McGrath Systems, manages the Interstate 81 corridor at the Hagerstown location. She has more than 15 years of staffing and recruiting experience.

McGrath’s services include contract, temporary, project and on-premise staffing with a focus on the fields of engineering, information technology, commercial, energy and administrative services.

P&D Creative Co. Inc.

P&D Creative Co. Inc., a graduate client of the Technical Innovation Center at Hagerstown Community College, has expanded to larger facility in Hagerstown.

P&D Creative Co. owner Paresh Shah acquired the property on East Franklin Street in October 2011 for the expansion. The new facility will house its global production and marketing operations, as well as an up-and-coming research and development facility. Packaging, shipping and warehousing will also take place at the new location.

According to Shah, a new company, EffectiveClean LLC, was formed in 2010 by P&D Creative Co. and targets retail consumers in the domestic and overseas markets. Locally, Spichers Appliances distributes P&D products for its line of high-efficiency washing machines.

In December 2011, EffectiveClean LLC signed an agreement with Vibhava Industries Ltd., a manufacturer of consumer products in India, to promote Effective detergent and other Effective products in southern India.

P&D Creative Co. Inc. manufactures environmentally friendly household, institutional and industrial green products, and has been selling domestically and internationally for more than 17 years. The company has 16 products, including cleaners, degreasers, detergent and paint strippers that are marketed under the brand name MAGIC 555 and MotorPro.

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