Ulta Beauty to open Hagerstown store

September 12, 2011|By KATE S. ALEXANDER |
  • Ulta Beauty plans to open a beauty store in the Centre at Hagerstown near Petsmart this fall.
By Chris Tilley/Staff Photographer

HAGERSTOWN — Ulta Beauty, a prestige and mass beauty product retailer, is extending its operations to the Tri-State area.

Ulta plans to open a beauty store in the Centre at Hagerstown near Petsmart this fall, said Hayley Noveck, spokeswoman for DKC Public Relations in New York, which represents Ulta.

The company also has plans for a distribution center or warehouse in Franklin County, Pa., near Chambersburg, Pa., company spokeswoman Alecia Pulman said.

No further details were available, Pulman said.

“I can confirm it's coming, but don’t have details yet,” she wrote about the center in an email.

Ulta was founded in 1990 as a discount beauty retailer, according to its website,

It sells a combination of prestige products — including brands like Bare Escentuals, Clinique, Tarte, and Clairsonic — and mass beauty products — from brands like L’Oreal, Cover Girl, Dove and Garnier. They span the categories of cosmetics, fragrance, hair care, bath and body products, and salon styling tools, the website says.

The new Hagerstown store, like other Ulta Beauty locations, also will feature a full-service salon, Noveck said.

Ulta can be found in major metropolitan areas, like Miami, and has been getting deeper into suburbs, she said.

The company has begun expanding its presence further into suburban areas and will be adding hundreds of new stores across the nation, she said.

Frederick, Md., also has been targeted to get a store, she said.

Noveck said details on a grand opening at the Hagerstown store this fall have yet to be finalized.

Other Ulta grand openings have been weekend-long events that featured giveaways to the first 100 customers each day, as well as free consultations for hair and makeup, she said.

City spokeswoman Mary King said Ulta has received a building permit for the space at 17752 Garland Groh Blvd., but as of Sept. 2 had not applied for a zoning certificate.

Zoning certificates are required to obtain a trader’s license from the state, she said.

The city planning office signed off on the building permit and expects the company to apply for a zoning certificate, she said.

The storefront Ulta will occupy most recently was a seasonal store, Spirit of Halloween, and before that a Dollar Tree, said Debbie Calhoun, administrative secretary in the city planning department.

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