Ask the nation: What's in your wallet?


September 30, 2010|By BIG SYDNEY

I know this is the 21st century, but I'm getting a little concerned.

I'm getting a weird feeling. I thought it was from the gooseliver and head cheese hoagie I had for lunch, but that passed.

It's just the state of sports. I've been watching all the different events and noticed we aren't cheering for athletes anymore.

We are cheering for billboards.

First, it was auto racing with sponsorship tags all over the cars.

It was followed by golfers and tennis players, all plastered with more company logos than a quarterly report.

Now you look at soccer teams and WNBA squads, they all are hawking something while driving to the goal. It's a whole package. Net offense and net profit go hand in hand.


But ahh, think about the beauty of football. We don't have to put up with that yet.

The closest thing we have had to advertising on a football player is at Penn State. Their get-ups still look like they are advertising generic products.

Think how embarrassing a well-placed slogan could become.

How'd you like to have your wide receiver rented by Maxwell House and wearing "Good to the last drop" across his chest instead of the team name?

Even worse, what defensive back would want to be wearing "I've fallen and I can't get up" ad while in coverage.

What kind of uproar would there be if a camera catches Brett Favre or Peyton Manning moving up to the line to get a snap only to see "You're in good hands" scrawled across the back of the center's pants?

Or how about some signage across the front lower half of an offensive linemen's jersey. What a place for "I can't believe I ate the whole thing" or "J-E-L-L-O."

I don't think Reggie Bush would have been a great poster child for Rice Krispies last weekend if he would have had "Snap! Crackle! Pop!" over his knee pads as he was being carted off the field.

If this was the case, you'd think Phildelphia quarterback Kevin Kolb would be rethinking a Jockey underwear endorsement that says "Best seat in the house" now that he is second string again?

But Ray Lewis could clean up promoting that "Reach Out and Touch Someone" campaign.

There are many conflicting deals that could be used with the Niners. "We try harder." ... "You deserve a break today." ... "No More Tears" after their 0-3 start. But the 49ers should be 86ing "The San Francisco Treat" idea.

I started thinking about this when I was approached by a guy from Geico who wanted to sponsor this picks column every week.

There was security involved. The money was great. And I would have been able to stomp on that little lizard once and for all.

The only problem? What would happen to my image of being the best prognosticator out there if all my work was sponsored by "So easy, a caveman can do it?"

On with the predictions. Last week 20-4 (.833); season 67-22 (.753).


Brunswick 41, Boonsboro 8

Clear Spring 42, Colonel Richardson 30

North Hagerstown 31, Smithsburg 14

Martinsburg 27, Hedgesville 18

Musselman 17, Jefferson 8

Cumberland Valley 27, Chambersburg 17

Shippensburg 35, James Buchanan 6

Silver Oak Academy 16, Hancock 7

Greencastle 44, Waynesboro 6

Berkeley Springs 22, Moorefield 20

Potomac School 36, Saint James 31

South Hagerstown 23, Williamsport 14

Lawrenceville 17, Mercersburg 10


Maryland 31, Duke 24

Iowa 28, Penn State 17

Shepherd 29, Charleston 24


Pittsburgh 21, Baltimore 17

Philadelphia 26, Washington 21

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