United Way of Washington County kicked off its 2010 fundraising campaign Friday by winding down as it energized the community.
United Way publicly announced its goals for 2010 during Wind Down Fridays at The Maryland Theatre.
"It's not about fundraising, its about changing our community," Executive Director Leah Gayman said of the campaign. "In reality, we can't raise enough money to meet all the needs of this community."
Together with its partners, the organization kicked off the annual campaign by setting goals that included fundraising, volunteers, outreach and awareness.
United Way hopes to raise $1.6 million between now and Jan. 31, 2011, Gayman said, acknowledging that its 2010 goal is about $200,000 less than its 2009 goal.
"My goal is to blow the top off our goal this year, which I know we will," she said.
The organization also wants to coordinate 1,000 volunteers for its annual Day of Caring this October, said Jenny Fleming, community impact director.