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New barbershop opens in downtown Waynesboro

May 20, 2010|By JENNIFER FITCH

WAYNESBORO, Pa. -- Alex Ivan Litoshik describes downtown as "the face" of a community.

It is perhaps appropriate, then, that Litoshik is providing services to beautify the faces of the men living and working in the community.

Litoshik recently opened a barber shop at 110 W. Main St., providing cuts, shaves, facials, facial massages and steam towel treatments. He's trying to hearken back to an era when barbershops were a town staple, where men gathered for socializing and exceptional service.

"The reality is big chains took it away from people," he said.

Litoshik said he realizes the draw of those chain stores is often the prices, so he's set up his menu of services to be competitively priced. A "Gentlemen's Cut," which includes cut, wash, style and neck shave, costs $15.

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Litoshik grew up in Belarus and later moved all over the United States. He worked in upscale barbershops in New York, Austin, Texas, and Baltimore, including a period with the Roosters Men's Grooming Center chain.

He and his wife, Alla, were living in Waynesboro while he worked in Baltimore, and he eventually saw a need for Waynesboro to have an upscale barbershop. He enjoys seeing the relaxation and the "glow" after a man undergoes skin services.

"It's going back to the '30s and '40s actually," Litoshik said.

Men then and today need their own place to gather, talk and relax, Litoshik said.

"It was more like social networking. ... Basically, it's a social place where you meet guys from different walks of life," he said.

Litoshik, who enjoys studying the history of American barbershops, plays music in the business and has a chess set available in the corner. He welcomes children for cuts and the women in a man's life to provide feedback on styles.

While working in cities, Litoshik appreciated being able to give a fresh look to some of the white-collar employees who had been laid off. He talked fondly about clients from major computer corporations and consulting firms.

"In America, they judge you on your image before they know how intelligent you are or what skills you have," he said.

Litoshik said he first asks customers to "tell me everything about their hair," then assesses their facial shape, hair texture, and needs, such as presentability for work.

Alex Ivan Men's Grooming Center is open from 8 a.m. to 7 p.m. Monday through Friday and 8 a.m. to 2 p.m. Saturday. For more information, call 717-762-3100.

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