Get the word out about your new business

April 03, 2010|By TIM SHEA

With the current economic climate, it might seem like a bad time to go into business for yourself.

Along with the questions of startup financing, hiring employees and insurance concerns, how do you go about advertising your new business?

At The Herald-Mail, we can help let people know what you're doing.

Along with the traditional paid advertisements, there is another way to get the word out.

On our Money page, which is found in the Sunday edition of The Herald-Mail, we run a feature called New Business Spotlight.

What you can do is give me a call at 301-791-6097 or send an e-mail to

What I will do is send you a New Business Spotlight form. This a basic fill-in-the-blanks form that you can use to provide information about your business.


The form includes some basic information, such as the name of the business, who owns it, address and telephone number, and hours of operation.

We also would like to know how you got into your business or what motivated you to start it, as well as your previous business experience.

When the form is returned to me, I will ask a Herald-Mail staff photographer to call to set up a photo shoot.

When I get a photo, your new business will be spotlighted on the Money page.

This is an easy way to get the word out. And did I say it was free?

The New Business Spotlight is one of only several features of the Money page dedicated to the Tri-State-area business community. Today's Money pages are on B4 and B5.

This week's Money page doesn't feature a new business. We're always looking for new businesses to spotlight. If you want your new business to be featured, just give me a call or send me an e-mail.

The business people section focuses on individual accomplishments. This section runs the gamut from new hires and promotions to awards and milestone anniversaries.

The business briefs section focuses on happenings at Tri-State-area businesses. Once a month, we also run a section showing which businesses have been granted licenses in Washington County.

There also is a business calendar featuring events of interest. This includes events at the Washington County One-Stop Job Center, as well as seminars sponsored by the Hagerstown-Washington County Chamber of Commerce and other events sponsored by Tri-State-area organizations.

On occasion, we will run longer feature stories on the Money page. In the March 28 edition, staff writer Marie Gilbert wrote a story about Hamilton Nissan, which recently was recognized by Nissan North America for being a 40-year Nissan dealer.

We always are seeking local items for the Money page. Some of them might be considered for feature stories.

If you have any ideas or items to submit, you can e-mail them to me Items also can be faxed to 301-714-0245 or mailed to The Herald-Mail, 100 Summit Ave., Hagerstown, MD 21741.

The Money page is the place to go to find out about local businesses. And it also could be the place for you if you're just starting out.

Tim Shea is an assistant city editor at The Herald-Mail. He can be reached at 301-791-6097 or by e-mail at

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