It's ironic how people want to change without having to change.
So many times I sit with a prospective client and hear about how unhappy they are about the way they look and feel, how much energy they don't have, and how weak they've become. I lay out exactly what it's going to take to get into their best shape, and immediately I get the list of "I can'ts."
Each "I can't" is usually followed by a "because" and ends with a rationalization of an unwillingness to get out their comfort zone.
All my life, people tried to tell me what I couldn't do. They told me I couldn't learn as well as the other kids. They told me I was too small to be in professional wrestling. They told me I couldn't make a fitness services company a success in this area.