A telethon on Saturday for the Parent-Child Center raised $37,250, Executive Director Millie Lowman said.
"We're thrilled beyond words," she said.
The past few years, the center raised more than $100,000, but that included money pledged ahead of time, Lowman said.
This year, only pledges made during the three-hour telethon, which was televised on NBC25, were counted toward the total.
The nonprofit organization helps parents and children through various programs.
Lowman said the telethon, the organization's 20th, included several entertaining acts, including a magician who appeared to saw someone in half, a balloon sculptor, a Nashville singer and a 5-year-old boy who impersonated Elvis Presley.
-- Andrew Schotz