HALFWAY -- What does organic cereal have in common with a phone line selling sex?
Not much, you'd think.
But because of a typo, customers who select boxes of Peace Cereal and decide to call the company's 800-number listed on the side of the package are in for a surprise.
Callers are greeted by a recording of a sultry voice asking, "Do you love sex? ... Isn't that why you called?" and later, the caller is warned, "if you're under 18, you must hang up now." Eventually, callers are told what they can do if they have a credit card.
Peace Cereal, which is on shelves in local stores, in December 2008 was made aware of a misprint on its cereal boxes and the company immediately ordered new packaging, said Valerie Crowley, a customer service representative.