HAGERSTOWN -- The Hagerstown Coldwell Banker Residential Brokerage office was acquired this week by two local real estate professionals who say they will bring new divisions and a more localized focus to Washington County's leading residential brokerage.
The new owners are lifelong Washington County residents Clarence Horst, who developed and managed the office since its inception in 1995, and Brian Flook, owner of Power Marketing & Advertising Inc., a national real estate marketing firm based in Hagerstown.
The office previously was part of NRT, a subsidiary of Realogy Corp., which operates hundreds of brokerage offices across the United States under the Coldwell Banker brand and other names.
Now called Coldwell Banker Innovations, the Hagerstown office will operate as an independently owned franchise of Coldwell Banker, Horst said.
The new owners plan to expand the brokerage by adding commercial and new home divisions, Horst said. Flook's marketing firm focuses on new homes and he has written a book about new home marketing, he said. They also hope to expand their market geographically, increasing sales in West Virginia and southern Pennsylvania, Horst said.