Q: I hear a lot about small business and e-mail marketing these days. Does SCORE offer any tips on how to apply e-mail marketing to my small business?
A: Recently, SCORE released a Q&A from Simms Jenkinshas, one of the leading experts in the fast-growing e-mail marketing industry. Here are a few of his thoughts on how e-mail marketing can benefit small businesses.
How widely used is e-mail marketing today?
E-mail has achieved almost universal penetration. Studies show that 97 percent of consumers use e-mail. And where consumers are, marketers want to be.
Last year, 82 percent of marketers planned to use some form of e-mail marketing.
Why should a small business consider an e-mail marketing program if it doesn't have one already?
E-mail is one of the most cost-effective ways to communicate with customers and prospects about your products and services.
It is a "great equalizer" for small businesses because they can build a relationship with them as easily as a Fortune 500 firm.