Brenda Goodwyn said she counts her loyal customers and employees among the reasons that her store, The Figurehead II women's clothing boutique, has been in business for 10 years in downtown Hagerstown.
It also doesn't hurt, she said, to have a supportive family and friends.
"Those people are my support group," Goodwyn said. "They have helped me get through the ups and downs."
Goodwyn said she left a career in real estate to open the two-room boutique at 2 W. Franklin St. after she discussed the venture with her late mother-in-law, who sold clothes at the original Figurehead in the seaside community of Lewes, Del.
With name brands such as Flax and Cynthia Ashby, a lot of the clothes are linens that emphasize comfort and a relaxed fit, she said.
Goodwyn said she uses the motto "clothing with an attitude, not an age" to gain a regular customer base that ranges in age from 45 to 65.