New United Way resource development and campaign director: Campaign off to good start

July 22, 2008|By MARLO BARNHART

While the thought of heading into her first campaign as the new United Way resource development and campaign director might be a little daunting for Addie Staebler, the "reality" is much more comforting.

After all, if the 29-year-old Washington County native has learned anything in her first few months, it is that she is part of a team with experience and enthusiasm.

All those factors will combine to catapult The United Way of Washington County over the $2 million mark if Staebler and her team have anything to say about this year's goal.

"We're getting off to a good start in the campaign," Staebler said.

The actual start date of the 2008 Live United campaign is Aug. 22, when A Day of Caring will begin at Hagerstown Community College's ARCC.


Staebler has been making time to meet with companies in the area so she can familiarize herself with their campaigns.

"There are 130 companies with their own campaigns," she said.

Several United Way committees are already at work on the upcoming campaign, since some companies begin signing up their employees early.

"We are also planning two events - a murder mystery dinner in the fall and an online auction to raise money," Staebler said.

More than $1.9 million was raised during the 2007 United Way campaign.

Tim Henry and Noel Williams are the 2008 campaign co-chairs.

Two new agencies have been added to the United Way partners list - The Arc of Washington County and Community Mediation Center - bringing the total to 27.

Raised in Hagerstown, Staebler graduated from South Hagerstown High School. She holds a bachelor's degree in journalism from the University of Maryland College Park. Her early goal was to be a sportswriter.

After college, she worked in sports marketing for the Frederick (Md.) Keys and the Bowie (Md.) Baysox before deciding to shift her career into the nonprofit arena.

During a year of working in golf marketing, Staebler coordinated a nonprofit golf tournament for the United Way of Frederick County. When she saw the opening in Hagerstown, she applied for it.

She came onboard in May with almost nine years of sales, marketing and event planning experience. Staebler also is learning the ins and outs of planned giving and grant writing, along with her campaign duties.

"My background has served me well," Staebler said.

Staebler can be reached at the United Way office at 301-739-8200, ext. 12, or via e-mail at

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