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Apple Valley blossoms

Martinsburg car dealership moves into new showroom

Martinsburg car dealership moves into new showroom

June 15, 2008|By AUTUMN PAPAJOHN

MARTINSBURG, W.Va. - Customer satisfaction is the reputation and future of Miller's Apple Valley Chevrolet Toyota Scion in Martinsburg.

As a result, the dealership has provided new amenities for customer comfort in its multimillion-dollar showroom at its new location.

The dealership, previously at 301 Wilson St., has moved to a bigger lot at 650 Foxcroft Ave., where it not only is more visible, but more accessible to a wider variety of customers, said Doug Mankins, vice president of the dealership.

Miller's Apple Valley Chevrolet Toyota Scion celebrated the grand opening of its new dealership June 7 by showcasing its state-of-the-art showroom, which features wireless Internet service for browsing customers, plasma-screen televisions, a coffee bar, children's playroom, and a service center equipped with 32 service bays and an expanded body shop and parts department.

Mankins said the idea for the customer-enhanced dealership came from visiting multiple Toyota and Chevrolet dealerships and combining their new ideas. The Foxcroft Avenue dealership is one of the largest in the state, he added.

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Soon to be on the market is the new hydrogen car that, unlike the hybrid, will run solely on hydrogen instead of batteries or gasoline. General Motors will release the new cars within the next 12 to 24 months.

Mankins said he believes the success of the new models will be quite substantial.

"If gasoline stays priced at $4 a gallon, hydrogen cars will be exceptionally popular," Mankins said. "Right now, we can hardly keep the hybrids on our lot. They sell very well."

According to H-Tech Inc., if hydrogen cars take off as Mankins believes, the U.S. can lessen its dependence on foreign oil in a better attempt to go green, hopefully cutting global warming in half with the only byproduct of the cars being pure water vapor.

Two of the dealership's biggest selling points are the ease with which it does business and its wide variety of cars, Mankins said.

"Our philosophy is if we don't sell you a car, the guy down the street will, so we negotiate with anyone and everyone to try to meet their needs," Mankins said.

The dealership has 275 new and used cars and makes between 1,200 and 1,500 sales per year, Mankins said. Among their most popular buys are the Toyota Hybrid Prius, Toyota Corolla and the Chevrolet Aveo and Cobalt, he said.

Those interested in viewing the dealership can do so Monday through Friday from 7:30 a.m. to 8 p.m. and Saturday from 9 a.m. to 5 p.m.

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