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Poolesville man to chair Mid-Atlantic Dairy Association

April 01, 2008

PHILADELPHIA - The Mid-Atlantic Dairy Association board of directors recently elected officers for the 2008 term.

David Weitzer of Poolesville, Md., was re-elected chairman of the 15-member board.

"The dairy checkoff gives farmers long-term value for their investment in dairy promotion programs," Weitzer said. "I'm proud of our local promotion organization and the programs we've implemented to build short-term and long-term sales of milk and dairy products."

Also re-elected as Mid-Atlantic Dairy Association officers were: Vernon Horst, Chambersburg, Pa., vice chairman; Jeff Moore, Centreville, Md., secretary; and Jerrel Heatwole, Greenwood, Del., treasurer.

Since 1983, when the national dairy checkoff program started, per capita consumption of all dairy products has increased 15 percent. Today, an average person consumes 605 pounds of dairy products on a total solids basis, compared to 522 pounds in 1983, according to USDA data.

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Dairy checkoff focuses on growth opportunities by working to meet "unmet demand," which is the gap between current and potential sales. Meeting unmet demand includes making products more available, repackaging existing products, and developing new products that meet the taste, nutrition and convenience needs of today's consumers.

Mid-Atlantic Dairy Association is the local planning and management organization funded by dairy farmer checkoff dollars. The association works closely with Dairy Management Inc. and is responsible for increasing demand for U.S.-produced dairy products on behalf of local dairy farmers. For more information, visit www.dairyspot.com.

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