Alter Ego offers alternative choice for clothes shopping

February 24, 2008

Name of business: Alter Ego

Owners: Aaron Mace and Katie Trent

Address: 4 S. Potomac St., Hagerstown

Opening date: October 2007

Products and services: Denim, designer dresses, outerwear, handbags, jewelry, accessories, hats, sunglasses and photography

Market area: Young men and women, professionals, anyone who wants to deal with a knowledgeable staff.

How did you get into your business, or what motivated you to start it? Saw a desperate need for a hip young men's and women's boutique, wanted people to have an option for designer clothing, not the same old mall and outlet bulk that is sent to thousands of stores.

Previous business experience: Katie has a degree in business and many years of retail experience.

Number of employees: Three

Hours: Monday through Friday, 10 a.m. to 7 p.m.; Saturday, 10 a.m. to 5 p.m.; Sunday, closed


Web site:

Phone number: 301-797-7099 or 1-866-531-2026

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