Alter Ego, Catania open for business

November 05, 2007|By BETHANY TREMBLAY / Staff correspondent

Two new businesses have opened their doors in downtown Hagerstown.

Alter Ego, a men's and women's boutique, held a grand-opening and ribbon-cutting ceremony on Oct. 26.

The new boutique, at 4 S. Potomac St., brings fashion trends from New York City to Hagerstown. Clothing designs for men and women were selected in New York by owner Katie Trent.

Trent's store will offer clothing from designers and brand names including Betsey Johnson, Citizens of Humanity, Paper Denim and Cloth, Mavi Jeans, James Jeans, Lacoste, ABS for Allen Schwartz, Ben Sherman, Hobo International, Trunk and 213.

Catania USA held its grand opening and ribbon cutting on Oct. 30. The store's new location at 94 W. Washington St. will be an extension of its 818 Bowman Ave. location.


Catania USA specializes in kitchen cabinetry, granite counter tops, bathroom vanities, decorative moldings, hardwood and laminate flooring, and custom marble floor medallions. The Washington County Arts Council provides local artwork, also available for sale in the store.

Both businesses are coming to the downtown area during a period of business promotion and regrowth.

Trent said there is nothing like Alter Ego in the area. Her store will offer unique designer clothing, accessories and jewelry usually found in large cities.

"I felt the need to bring a little bit of New York to the area," Trent said. "I wanted people to find things that they couldn't find anywhere else."

Ben Johnson, Catania USA director of sales and marketing, said he sees an opportunity to help downtown Hagerstown.

"We're interested in the revitalization downtown," Johnson said. "It was a good chance to expand our business and promote the regrowth of the downtown area."

More information about Alter Ego can be obtained on the store's Web site at, or by calling 301-797-7099 or 1-866-531-2026.

Information about Catania USA can be obtained by calling 301-707-8041.

The Herald-Mail Articles