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Everything's for women

Mall hosts two-day event; Herald-Mail launches new magazine, H.E.R. Local

Mall hosts two-day event; Herald-Mail launches new magazine, H.E.R. Local

September 30, 2007|By TAMELA BAKER

HALFWAY - Pink is the color of choice this weekend at Valley Mall as the mall hosts local businesses and agencies "Celebrating Women."

Presented by the mall, Breast Cancer Awareness-Cumberland Valley, Antietam Cable and The Herald-Mail, the event kicked off with music and dance, courtesy of several local performers who donated their talent for the event.

It also heralded the launch of The Herald-Mail's new women's magazine, H.E.R. Local - Her Everyday Resource.

North Hagerstown High School's junior varsity cheerleading squad and the Greater Campher Temple Church Choir got the performances started in the mall's food court. Elsewhere, dozens of venders set up throughout the mall, introduced shoppers to products and services - many of which are designed for women.

Makeup and skin-care booths got some early attention, and Cheryl Harlow of Boonsboro, representing Mary Kay cosmetics, said about 50 women had stopped by her booth in the first 90 minutes or so.

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"It's a good opportunity for a meet and greet," Harlow said.

Heather Rosenberry and Tara Stewart of Chambersburg, Pa., offered chances to win Mary Kay products at a second booth; drawings for the prizes are scheduled today.

Rosenberry noted that a portion of Mary Kay sales goes to the Mary Kay Ash Foundation, which she said gave $1.3 million to cancer research and to shelters for victims of domestic violence last year.

As National Breast Cancer Awareness Month begins Monday, volunteers from Breast Cancer Awareness-Cumberland Valley were handing out pink ribbons and selling small items to raise money for the agency.

"We're selling quite a few things," volunteer Mary Jones said. "I'm amazed at how many women have stopped by who've had breast cancer."

Gidget Gallahan and Arleen Shuster drummed up interest in Habitat for Humanity's Women Build, in which women and girls build Habitat houses.

"We've had some picking up applications and some people interested in our next meeting," Gallahan said.

Puppies and kittens drew visitors to the Humane Society of Washington County's booth. Tara O'Donnell, 5, of Ridgely, W.Va., identified herself as a "kitty person" as she checked out the kittens. She has two at home, she said - A.J. and Gracie.

Lots of children including Tara had stopped by to pet the animals, said Jackie Barnes of the Humane Society. And adults had asked about animal adoptions - one had submitted an application before noon.

And lots of copies of the new magazine were distributed. Ten thousand copies of the first edition have been printed, and the magazine is being distributed free at The Herald-Mail. Home delivery of the quarterly magazine is available for a subscription price of $8, which covers postage.

"When we had the idea of organizing a local women's magazine and had an advisory group for it, we thought it would be neat to have a 'celebrating women' event," said organizer Michele Wills, director of marketing and magazine publication for The Herald-Mail. "We started planning (the event) about three months ago."

Wills and Julie Rohm, Valley Mall's assistant general manager, said they hope to make "Celebrating Women" an annual event.

"Celebrating Women" continues today from noon to 4 p.m. at Valley Mall, with most vendors returning.

To subscribe to H.E.R. Local, call 301-733-5131, ext. 4509, or send an e-mail to magazinepub@herald-mail.com

If you go

What: "Celebrating Women"

When: Today, noon to 4 p.m.

Where: Valley Mall, Halfway

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