Outdoor show offers artists exposure

May 17, 2007|by TIFFANY ARNOLD

Art on the Avenue, a daylong art show and sale Saturday, May 19, aims to give artists some exposure, said organizer Molly Amos, director of Benjamin Art Gallery in Hagerstown.

And by exposure, Amos means the kind you get when you set up shop along one of the busiest corridors in the city: Pennsylvania Avenue.

At least 25 artists are expected to participate in the fourth annual Art on the Avenue, Amos said. Artists will line the 1300 block of Pennsylvania Avenue, mainly in front of Benjamin Art Gallery, to peddle their wares. Nearby businesses also will participate in the event, Amos said.

Participating artists say that's just the kind of exposure they need.

"Outside of that big sign on this building, it's all word of mouth," said craftsman Benjamin Humberson during an interview at his Hagerstown studio.


Humberson, 35, of Hagerstown, specializes in wooden furniture, cabinetry and architectural fixtures. He said last year's Art on the Avenue helped him brand himself as an artist, generated a small buzz and attracted customers.

"It's the most important aspect," he said, in explaining why he thinks word-of-mouth marketing is helpful for artists. "I think people are slow to compliment and quick to criticize, so when someone says something good about your work, it really means something."

Dawn R. Cooper, 35, of Greencastle Pa., is a newcomer to Art on the Avenue.

Cooper, a painter, said she hopes to expand her current fanbase of mostly private collectors.

"This is a big deal for me because it's going to expose me to a lot of people," Cooper said. "I'm used to dealing with one or two people at a time."

If you go ...

WHAT: Art on the Avenue

WHEN: 9 a.m. to 5 p.m. Saturday, May 19

WHERE: Along the 1300 block of Pennsylvania Avenue, mainly in front of Benjamin Art Gallery, in Hagerstown.

COST: Free

MORE: For more information, call Benjamin Art Gallery, 301-797-4775, or go to

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