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Wonder Bread marks anniversary, solicitis recipes and memories

April 09, 2006

Eighty-five years ago, an Indianapolis bakery was planning to launch a new 24-ounce loaf of bread. Searching for a name and identity for the new product, an executive charged with merchandising development was struck with inspiration while visiting an International Balloon Race at Indianapolis Speedway. Gazing up at a sky filled with hundreds of colorful balloons, the executive reportedly was filled with a sense of "wonder" and Wonder Bread was born. Since that time, the colorful red, blue and yellow balloons have been the cornerstone of Wonder bread''s logo and packaging.

If you've got a creative and inventive way to enjoy Wonder Bread, the makers of America's most popular brand of bread want to hear from you.

As Wonder Bread marks its 85th anniversary, the company is launching a national search for recipes and memories that celebrate the brand that "helps build strong bodies" and has been a household staple for generations. The most original and unusual submissions will be featured in the official "Wonder Bread Cookbook," to be published by Ten Speed Press in 2007.

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Recipe submissions should include a list of ingredients and step-by-step instructions as well as the creator's name, address, telephone number and e-mail address. Submissions also should include information about how the recipe was conceived and/or why it is personally meaningful. The deadline for submission is Monday, May 15. Creators of recipes selected for the book will be notified soon afterwards. All submissions will become the sole property of Interstate Bakeries Corp.

Recipe submissions can be e-mailed to wonder85@wonderbread.com or mailed to Wonder Recipe and Memory Search, Interstate Bakeries Corp., Attn.: Susannah Brown, 12 E. Armour Blvd., Kansas City, MO 64111.

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