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A few facts about convenience and coffee

January 29, 2006

Convenience stores and coffee play a part in many busy lives. At its Web site, the National Association of Convenience Stores in Alexandria, Va., has tidbits about both.

· The average time it takes a customer to walk in a convenience store, purchase an item and leave is three to four minutes. The components of that trip, on average, are: 35 seconds to walk from the vehicle to the store, 71 seconds to select an item, 42 seconds to wait in line, 21 seconds to pay and 44 seconds to leave the store (Source: National Association of Convenience Stores' 2002 Speed Metrics Research)

· An increase in gas prices led to a significant increase in credit-card payments at the pump. The percentage of gasoline customers who paid that way was 54 in 2004, according to the National Association of Convenience Stores. The NACS estimate was 70 percent for the first half of 2005 and close to 80 percent by October 2005.

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· The percentage of coffee buyers who knew they were going to purchase coffee when they entered a convenience store is 96, making coffee the top planned purchase at a convenience store. (Source: The Learning Exchange, Willard Bishop Consulting)

· Among beverages consumed daily in the United States, coffee ranks third in popularity, with 51 percent of adults saying they drink coffee daily. Seventy-nine percent said they drink water daily and 58 percent said they drink soft drinks daily (Source: National Coffee Association of U.S.A.)

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