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Sovereign Bank launches holiday book drive

December 05, 2005

PHILADELPHIA - Sovereign Bank has launched its sixth annual holiday book drive in partnership with Reach Out and Read, a national nonprofit organization that promotes early literacy by making books a routine part of pediatric care.

Titled the Sovereign "Book Bank," the book drive campaign is an opportunity for members of local communities to give back to children in need through the gift of reading.

Collection boxes for children's books are at all of Sovereign's 650 community banking offices throughout the mid-Atlantic and New England regions, including locations in Washington County and Franklin County, Pa. Customers are asked to donate new and gently used books for children ranging in age from 6 months to 5 years old.

The Reach Out and Read program model is based on research showing a connection between the frequency of sharing books with babies, toddlers and young children and enhanced language development. Reach Out and Read trains doctors and nurses to give new books to children at each checkup between 6 months and 5 years of age and to provide developmentally appropriate advice to parents about reading aloud with their child.

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The book drive ends Dec. 31.

For a listing of Sovereign locations, go to www.sovereignbank.com. For information about Reach Out and Read, go to reachoutandread.org

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