Advertisement

Lefaucheux authored Renault's revival

March 21, 2005|by JASON STEIN/ Wheelbase Communications

It would be too cruel, the way his life would end. Too unjust. Too unfair.

How could the gregarious man with the impeccably starched shirts and pinstriped suits, the man with the narrow gaze and broad stance, have died the way he did?

For Pierre Lefaucheux, the architect of the new Renault whose vehicle helped rescue France from a post-World War II slumber, to have met the most ironic fate?

And the ending was all-too ironic.

When Lefaucheux's rather large vehicle slid off the overly small road that night just 11 days into February of 1954, the company had just popped the champagne bottles to celebrate the two millionth vehicle that had been built since the foundation of the company. It was a renaissance. It was an automotive rebirth.

Advertisement

It was a tragedy that a car accident claimed Lefaucheux's life at age 56.

The car made the man. The man made the car. Both were equal parts of a good story.

Lefaucheux, Renault's first chief executive after World War II, molded the company into a major player and helped key France's recovery.

It all went back to one very small vehicle: The 4 CV.

Like Lefaucheux, it wasn't flashy or fast. But Lefaucheux's decision to launch the 4 CV small car gave a struggling nation something they could call their own. The 4 CV was an affordable vehicle, something everyone could park in their driveway.

According to Automotive News Europe, in an article printed at the time Lefaucheux was officially elected to the European Automotive Hall of Fame earlier this year, the 4 CV became "a symbol of the 'trente glorieuses,' the name the French gave to the country's 30-year economic boom that lasted until the mid-1970s oil crisis."

One man with one car? With Lefaucheux, anything was possible.

Lefaucheux was a man who had no automotive experience - and a stacked deck - when he took the job as Renault's boss. An engineer with a doctorate in law, Lefaucheux came to Renault during a tough time for the auto company.

In 1945, shortly after French leader Charles de Gaulle decided to nationalize Renault, only 21,000 people worked for the automaker, producing about 12,000 vehicles. Half of those were cars.

Within a year, Lefaucheux had Renault on a path to making private cars again, led by the Juvaquatres, a vehicle with hydraulic brakes and shock absorbers.

But 1947 was the turning point. Lefaucheux wanted to call the 4 CV the Regine, Reginette or Regiquatre, but the workers at the factory got the final word.

More importantly, to make the 4 CV work, Lefaucheux won over three key groups: The French government, which wanted to build utility vehicles; Renault's executives, who wanted a more expensive model; and Renault dealers, who didn't want an inexpensive car.

Lefaucheux had other plans. He envisioned a Renault that would rule France, ahead of Citroen and Peugeot.

Within a decade, that came true. The 4 CV boosted factory employee levels to 40,000 and soon Renault was increasing production more than three-fold, from 300 cars a day in 1944 to 1,000 in 1954.

The 4 CV led the charge, helping to transform industrial methods with electro-mechanical "transfer machines." Mostly, though, it helped change French civilization.

By the time it was shelved in 1961, Renault had built 1.1 million units of the vehicle, the first French car to finish at such a notable level.

Renault shipped them around the world, from South Africa to Saigon, where they were used as taxis. The vehicle even won the LeMans 24-hours historic race in its class.

Renault branched out into other areas, building diesel tractors and the Project 109, called the Dauphine, that came with the advertising message: "If the 4 CV is the queen, then the new one has to be a crown prince or princess."

Meanwhile, Lefaucheux worked on, building an assembly plant for the 4 CV in Spain and opening other factories in England and Belgium.

But Lefaucheux wouldn't see the end of the 4 CV. Less than a month after Renault celebrated the amazing success of the vehicle, Lefaucheux was killed in a car accident while driving a Fregate, ironically, a large car Renault had launched in 1951. His fate wouldn't fit the man's raison d'etre.

But the symbol lived on.

Just last year in Spain, the 4 CV was declared an official part of the country's heritage.

Lefaucheux, the humble engineer with the law degree, the man in the pinstripe suits with the narrow stare and the broad shoulders, had the little car to thank.

Jason Stein is a feature writer with Wheelbase Communications. He can be reached on the Web at :

www.wheelbase.ws/mailbag.html.

The Herald-Mail Articles
|
|
|