New business Q&A - DatAchieve Digital

March 20, 2005

Name of business: DatAchieve Digital

Owners: David Layton and Norma Kolson Layton

Address: 930 Jefferson Blvd., Hagerstown

Opening date: January 2004

Products and services: Web and new media design, with a focus on small business and medical Web design, and CD-ROM publications. DatAchieve provides affordable Web design, e-mail and hosting solutions to small businesses and associations, and secure, HIPAA-compliant Web design and development for physicians and health-care providers.

Market area: National

How did you get into your business, or what motivated you to start it? "Norma and I both have strong sales and marketing backgrounds," David Layton said. "And, after 20 years in print design and production, I began to see more clients move their publication and marketing efforts online, away from print. My job has always been to help customers get a good message in front of the right people and grow their business. The Web is simply a new, more affordable and more exciting medium."


"We've been very pleased with the results," Norma Kolson Layton said. "Computer technology has made many very powerful marketing tools affordable even for small and startup businesses, but many are still not aware of what's available. When we meet and show them what they can do, they just light up. We've produced numerous Web sites and digital publications for local businesses and national organizations, and have found a particularly good fit with health-care providers and physicians who have special regulatory and security requirements."

Previous business experience: Print and graphic design sales, production and management, Web marketing and production.

Number of employees: Three

Hours: Monday through Friday, 9 a.m. to 5 p.m. Will schedule personalized appointments as needed.

Web site:

E-mail address:

Phone numbers: 301-791-2622 and 800-706-1191

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