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CBS presents commercial side of the Super Bowl

February 04, 2005

Friday, Feb. 4


8 p.m. on CBS

"Super Bowl Commercials vs. the World"

If more of the games had been memorable, would there still be so much interest in the commercials? In any case, it's the Super Bowl where the stakes are highest for the advertisers - they'll pay close to $2.4 million for 30 seconds this year. So they're saving their best shots for Sunday.

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