Advertisement

Phillips, Roy Rogers join forces to offer crab cakes

July 24, 2004|by DAVID DISHNEAU

Two Maryland restaurant institutions are teaming up to make crab cakes faster food.

A three-ounce Phillips crab cake sandwich from Baltimore-based Phillips Foods Inc. is being sold for a limited time at most Roy Rogers restaurants in Maryland and Virginia.

Company officials and an industry expert say the deal bolsters Frederick, Md.-based Roy Rogers' claim of being better than conventional fast food. It also helps Phillips test concepts for the quick-service, casual seafood restaurants it has begun opening in the Washington and Baltimore area.

"It's really exciting for us to have an opportunity to get into the fast-food market and to present some products that work in that market," said Honey Konicoff, Phillips' marketing vice president.

Advertisement

The crab cakes at Roy Rogers are priced at $4.69 for the sandwich or $6.79 for a combination sandwich, side dish and drink. They were introduced July 15 and will be available through at least mid-September, said Jim Plamondon, co-president of Roy Rogers Restaurants.

Despite their high price versus a typical fast-food burger, crab cake sales averaged a brisk 50 per day at the 15 corporate-owned stores in the first week, Plamondon said. He said the average check at Roy Rogers is more than $6 anyway, reflecting the family-owned company's promise of higher-quality food.

The Herald-Mail Articles
|
|
|