Stay Close. Go Far.

HCC using new phrase

HCC using new phrase

June 28, 2004|by SCOTT BUTKI

Hagerstown Community College has changed its marketing phrase to better reflect the institution's attitude and emphasis, spokeswoman Beth Stull said last week.

The college is using the new phrase - "Stay close. Go far." - in promotional and marketing efforts, including radio advertisements, scheduled to start airing in mid-July, Stull said.

In about 1998, the college began using the phrase, "For people like you," she said.

That phrase was intended to convey the idea that the college is an all-inclusive, diverse place, she said.

In June 2002, Guy Altieri became president of the college, filling the office held by Norman Shea since 1986.

As Altieri attended meetings with various people there was a phrase he used that Stull liked: "HCC is a place so close that can take you so far."


She took that statement and shortened it to: "Stay Close. Go far."

The phrase means that by attending the local college, students can reach a variety of lofty goals, she said.

"No matter where you are it is a place that can help you," she said.

The change also reflects the way the college is evolving and expanding, she said.

The college has increased the number of academic programs it offers from 65 to 101 in the last year, Stull said.

The college also has started ESSENCE and the Job Institute in recent years, she said.

ESSENCE, or Early Support for Students to Enter College Education, is a half-priced tuition program offered through HCC to Washington County Public Schools students.

The college started the Job Training Institute last summer to help people facing situations such as unemployment or underemployment or single parenthood.

Starting in the fall, the college will offer classes on Sundays, Altieri said.

The option has proven popular so far, with a good level of pre-registration for those classes, Altieri said.

Overall college enrollment, including that for the current summer session, continues to increase, he said.

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