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Furniture store holds open house at outlets

June 10, 2004|by JULIE E. GREENE

julieg@herald-mail.com

Williamsport couple Dawn and Lem Richmond were browsing the kids section at the new Wolf Furniture and Outlet store during Wednesday's open house and ribbon cutting, but browsing with the possibility of buying.

When the couple had shopped in the building at Prime Outlets at Hagerstown when it housed The Home Co., they said the items were too big and expensive.

"It was beautiful stuff, but it's not something you want to take home and let the kids tear up," Lem Richmond said.

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Wolf's was selling "every day stuff that every day people can use and it's priced reasonable," he said.

Company President Doug Wolf said that's because Wolf's strategy with this store is to serve customers in the local Tri-State area as opposed to the Washington, D.C., and Baltimore metropolitan areas.

While many of the few hundred people attending Wednesday's events hovered around the live music by KoKo Blue and the tables with hors d'oeuvres and alcoholic beverages, some people checked out the dozens of furniture brands in the 67,000-square-foot store.

Brands include La-Z-Boy, Broyhill, Pennsylvania House, Martha Stewart, Canadel, Landmark, Lane and Kingsdown bedding.

Wolf said the Altoona, Pa.-based business owned by his father, John Wolf, invested more than $500,000 in renovating the store south of Hagerstown.

On Wednesday, the store held approximately $3 million in retail inventory, Doug Wolf said. The store has 15,000 square feet of closeout and special purchase items with reduced prices.

The store opened May 27, four days after Wolf closed its store north of Hagerstown on Leitersburg Pike. Wolf's has had a store in Washington County for about 10 years, Doug Wolf said.

As a family business that wants to be a good community neighbor, the company frequently makes charitable donations to local groups and events, Wolf said.

Before cutting the ribbon, John Wolf presented checks for $2,000 each to Hospice of Washington County, Shenandoah Women's Center in Martinsburg, W.Va., and Women in Need Inc. in Chambersburg, Pa.

Reaching customers in the broader Tri-State area was why the store was moved from Leitersburg Pike to the outlets along Interstate 70, Doug Wolf said.

"It was either open smaller stores in each market or one large regional showroom in this market," Wolf said.

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