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Garden State Tanning changes name

November 11, 2003|by JULIE E. GREENE

WILLIAMSPORT - Garden State Tanning Inc. officials have changed the company's name to more accurately reflect who and what it is, a spokesman said Monday.

Beginning Monday, the company's name is GST AutoLeather, said Ralph Berry, president of Thompson Baker & Berry Public Relations in Memphis, Tenn.

The automotive leather manufacturer does not have an office or plant in New Jersey, nicknamed the Garden State. Berry did not know when it last did.

The New Jersey connection dates back to the Fried brothers, who were in Newark, N.J., Berry said. The Fried brothers joined the company in 1933.

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The company bought the former Byron Tanning operation in Williamsport in 1976, according to the company's Web site, www.gstautoleather.com.

Also, while tanning describes part of the process, it doesn't capture everything that goes into making automotive leather, Berry said.

The company also revealed its revamped Web site on Monday, Berry said.

GST AutoLeather has approximately 750 employees in Washington County. GST has two manufacturing plants in the Williamsport area and its headquarters is on Crayton Boulevard east of Maugansville.

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