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Chrysler returns to the days of muscle

October 03, 2003|by Motor News Media Corporation

With an adrenaline rush that is reminiscent of the muscle cars of the 1960's the Chrysler Group introduces both style and muscle across the board for 2004. Brain and brawn meet under the sheetmetal of what will be arriving at local Chrysler and Dodge dealerships over the months to come. Strap in, buckle up and hold on!

The 2004 model year starts the product transition from Chrysler to its new "partnership" under DaimlerChrysler's Mercedes-Benz guidance, starting with the Chrysler Crossfire sports coupe that reflects a strong influence from both sides of the Atlantic.

Another breakthrough vehicle for Chrysler is the Pacifica, a vehicle that has a striking appearance and crosses over to fulfill the demands of SUV, station wagon, minivan and sporty sedan, all at once.

Dodge also unveils a newly revised Durango SUV, which has been lengthened and redone to match up more directly with the Tahoe/Expedition size trucks. Dodge is stressing performance more than ever, with the SRT (Street and Racing Technology) badge now adorning the Viper SRT-10 sports car; the Neon SRT-4 turbocharged compact missile, and the Dodge Ram SRT-10 pickup.

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Chosen to put the automaker firmly back into the commercial vehicle market in the United States, the Sprinter van now bows as a Dodge for 2004. Developed in Europe and sold by Daimler-Benz since 1995, the Sprinter van replaces the discontinued Dodge Ram van/wagon in the nameplate's product portfolio.

Available in cargo and passenger versions, the Sprinter van is offered in short (118 inches), intermediate (140 inches) and long (158 inches) wheelbase configurations - some of which can be delivered with two different roof heights. Storage space is impressive, offering between 247 to 473 square feet of cargo capacity, depending on wheelbase and roof height.

© 2003, Motor News Media Corporation

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