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Study will help market county

June 22, 2003

With the approval of the Washington County Commissioners, the Hagerstown-Washington County Economic Development Commission can take the next step toward more aggressive marketing tactics in its efforts to recruit new business and industry to the community.

The commissioners approved the results of the commission's Target Market Analysis at a recent commissioners meeting, according to a press release from the EDC.

The marketing study examined 73 manufacturing and service sector industries in the United States to develop a target list of industries that will be the focus of the agency's marketing efforts, the press release said. The industries were evaluated using a specific methodology that included projected future growth rate, compatibility with Washington County's assets and an average wage rate higher than the county's current average hourly wage.

"We are very pleased with the outcomes of this study," Suzanne Hayes, EDC Marketing Committee chair, said in the press release. "While there were some surprises, many of the target industries suggested by the study actually validated our marketing efforts to date.

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"We already have representatives of a few of these industries in Washington County," she said. "The Target Market Analysis proves that our community is a good location for some top-notch manufacturing and service sector industries."

The Top 10 Target Industries are Plastics Material & Resin Manufacturing; Light Truck & Utility Vehicle Manufacturing; Search, Detection, Navigation, Guidance, Aeronautical & Nautical System & Instrument Manufacturing; Machine Tool (Metal Cutting Types) Manufacturing; Wineries; On-Line Information Services; Process, Physical Distribution & Logistics Consulting Services; Administrative Management & General Management Consulting Services; Satellite Telecommunications; and Cellular & Other Wireless Telecommunications.

"The results of the study come at a very opportune time," Timothy R. Troxell, EDC executive director, said in the press release. "With Stephen Christian, EDC business development specialist newly on board, we now have a stronger team and the right resources in place to truly take a proactive approach to attracting new business and industry to Washington County.

"The next step is developing a sound marketing plan for these industries."

For information about the methodology used for the study, contact Cassandra H. Latimer, EDC marketing specialist, at 240-313-2280.

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