Rarely has a collective gasp been more audible than the one which swept the sports world shortly after Nike signed LeBron James to a $90 million shoe deal. It went something like this:
I must have misheard you. Did you say $90 million? For a high school kid?!?
At least, that's the reaction I had. You know what I would do with $90 million? I'd take my wife-to-be on a 50-year honeymoon.
Surely, no high school kid is worth that much money, right?
The truth is Nike hit the jackpot here. They just signed the top basketball name in the nation. Not the top player, mind you, but the top name.
Nobody, and I mean nobody, got as much attention over the past six months as LeBron. He was everywhere. He was criss-crossing the country with his St. Vincent-St. Mary teammates on a national tour that sold out arenas on both coasts. He was on ESPN. He was on the front page of almost every sports section in the nation, including ours. The Cleveland Cavaliers will make him the top pick in the NBA Draft. He's the most talked about high school athlete in this country's history.