This year West Virginia's most expensive private college successfully used the state's PROMISE scholarship program to attract students who might otherwise have left the state.
The strategy, which brought West Virginia Wesleyan at Buckhannon almost $500,000, should be copied by public institutions.
Wesleyan is the state's most costly college. Tuition is $19,300 a year, with room and board charges adding another $4,800.
It's not the sort of school most associate with the PROMISE program, designed to help students who might not otherwise attend college.
But according to Robert Morganstern, PROMISE director, West Virginia Wesleyan officials looked at students' transcripts and made a pitch to those eligible for the state scholarship.
Wesleyan officials found success by emphasizing that accepting a PROMISE scholarship would not make students ineligible for other financial aid from the school. Other schools which attracted only a few PROMISE-eligible students said they would adjust their strategy next year.