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Re-enactment advertising begins

March 01, 2002|BY DAN KULIN /Staff Writer

The advertising campaign for the 140th anniversary re-enactment of the Battle of Antietam is under way, with ads for the Sept. 13-15 event placed in national publications including Better Homes and Gardens and the Ladies' Home Journal.

Tickets for the Sept. 13-15 event will be available next week. Until then, people can call 1-888-248-4597 to have their names put on a list so they will be notified once tickets are available, Washington County Planning Director Robert Arch said.

Spectators will need tickets to get onto the re-enactment grounds, which will be on farmland along Rench Road south of Hagerstown where the 135th anniversary re-enactment was held, said Dennis Frye, co-chairman of the Antietam Commemoration Committee, which is organizing the event.

In addition to the daily battle re-enactments, the event will include demonstrations on daily life during the mid-1800s, Frye said.

Advance one-day tickets cost $17 for adults and $10 for children ages 6-12, Arch said.

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Advance two-day tickets cost $29 for adults and $16 for children.

Advance three-day tickets cost $42 for adults and $22 for children.

One-day tickets at the door will cost $20 for adults and $10 for children, Arch said.

Parking is included in the ticket price.

Admission is free for children younger than 6, he said.

Special rates are available for groups of 20 or more, Arch said. For more information on group rates call 240-313-2430.

Re-enactors who want to participate in the three-day event must register beforehand. Registration information should be available on the event Web site next week, Arch said. Re-enactor registration information also can be obtained by e-mailing Arch at rarch@washco-md.net, or by calling 240-313-2430.

Web sites with information about the event are:

- www.antietamreenactment.com

- www.antietamreenactment.org

- www.antietamreenactment.net.

As many as 100,000 people are expected to attend the three days of re-enactments.

About 70,000 people attended the 1997 event, Arch said.

In 1997, almost 13,000 re-enactors re-created the bloodiest day of the Civil War, Frye said.

Organizers hope that 15,000 re-enactors will participate in this year's event, Frye said.

Hagerstown-Washington County Convention and Visitors Bureau Executive Director Ben Hart said that about $23,000 already has been spent on advertising the September re-enactment.

Paid advertisements have been placed in magazines such as AAA World, Historic Traveler, Traditional Home, Better Home and Gardens and Ladies' Home Journal, Hart said.

The ad campaign concentrates on women's magazines because often the "women are the ones who are the decision makers for vacations," Hart said.

Hart said he couldn't estimate exactly how much money the event will bring into the county because it largely depends on how many spectators spend a night in the area. But he said the re-enactment will bring in several millions of dollars to the area.

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