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Goodwill Industries reveals new name, logo

January 23, 2002

Goodwill Industries reveals new name, logo



By KIMBERLY YAKOWSKI

kimy@herald-mail.com

Looking to broaden the agency's appeal, local Goodwill Industries officials Tuesday unveiled a new name and logo for the center based in Hagerstown.

Because the local center covers a four-state area, changing its name from Hagerstown Goodwill Industries to Horizon Goodwill Industries will make it easier to market, Craig M. MacLean, executive director of Horizon, said during a luncheon at the Four Points Sheraton Tuesday.

MacLean said each community in Maryland, Pennsylvania, Virginia and West Virginia in which Goodwill offers its services has its own heritage and identity and "is resistant to trespass."

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"It's been a hard sell," he said of the old name.

What is now Horizon Goodwill Industries started in Hagerstown in 1955 and provides rehabilitation services, training and employment opportunities to those who have difficulty finding work because of a disability.

To get around the Hagerstown designation, the local Goodwill used to change its stationery to provide information about the different communities it services, he said.

Officials considered other names but decided the name Horizon Goodwill Industries would unify the agency, MacLean said.

"We talked about who it was we thought we were," he said.

MacLean said Goodwill officials selected Horizon because it reflected the goal of the agency - for its clients to look beyond the present and toward their future.

We want them to "envision possibilities," he said.

Washington County Commissioners President Gregory I. Snook presented MacLean with a proclamation honoring Horizon for its efforts to help the disabled.

"It's a first-class organization. We're really blessed to have them in our community," he said.

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