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Visitors Bureau wins two awards

November 09, 2000

Visitors Bureau wins two awards



By SCOTT BUTKI / Staff Writer


The Hagerstown-Washington County Convention and Visitors Bureau has won two awards from a Maryland Tourism Council Inc.-sponsored conference.

The bureau won the awards at the 20th Annual Governor's Tourism Industry Conference held Oct. 22-24 in Ocean City. The Maryland Tourism Council Inc. holds the conference to honor tourism industry professionals.

Visitors Bureau Executive Director Ben Hart said it was exciting to win the awards.

It was the first time since Hart became the Visitors Bureau director in 1997 that the bureau has won the state award, he said.

The bureau won the "Impact Award" for its "Welcome Our Guests" radio and television ad campaign that encouraged local residents not to run down visitors.

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The bureau's state peers believed the campaign had an impact because it received media coverage on the front page of The (Baltimore) Sun as well as in a national story distributed by the Associated Press.

Hart said he was pleasantly surprised the bureau won that award.

The Washington County bureau and the Frederick County Tourism Council also won the Cooperative Promotion Award in the private sector for their "Crossroads of the Civil War" marketing campaign.

The two bureaus pooled money and ran ads promoting local Civil War-related attractions in several national publications.

They bureau has received 500 to 700 inquires for information as a result of that campaign, Hart said.

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