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City hopes to draw more people to pool

April 15, 1999

Contests, games and aerobics may be coming to Hagerstown's Claude M. Potterfield pool as city staff search for ways to bring more people and money to the pool.

The pool would receive a $106,839 subsidy in the proposed budget for fiscal year 2000, which begins July 1.

That amount is $30,000 less than original projections due to cuts in the operating budget and more patrons than originally projected.

To meet those goals, city staff members are developing a marketing plan and proposing events and attractions to draw people to the pool, City Public Information Manager Karen Giffin said.

Brochures and television, radio and newspaper advertisements will be used to reach students, families, seniors and adults. Another advertising campaign will focus on increasing season pass sales and swim lesson registration, Giffin said.

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The Public Works Department manager, pool manager and Giffin will create a list of special pool events. Events could include water volleyball, water polo, senior aerobics and swimming contests, she said.

- Dan Kulin

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