SHEPHERDSTOWN, W.Va. - Close to 300 restaurant owners, hotel managers and state and local tourism officials will visit Shepherdstown next week to get a firsthand look at the Eastern Panhandle's tourism trade.
It's the first time the 10th annual Governors Conference on Tourism has been held here, and local officials are anxious to show people from the rest of the state what the Eastern Panhandle has to offer.
Owners of tourism-related businesses come to the conference each year to learn what type of marketing concepts the state Department of Tourism plans to use over the next year to promote the state and how businesses can get involved in advertising and other promotions, officials said.
The group also hears from national marketing organizations and restaurant associations about how to target customers, officials said.
The conference, scheduled for Tuesday through Oct. 9, will be at the Clarion Hotel and Conference Center in Shepherdstown. The hotel is operated by Ken Lowe, who was instrumental in bringing the conference to Shepherdstown.