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Cookbooks - As fund-raisers

April 14, 1998|By TERI JOHNSON

by Kevin G. Gilbert / staff photographer

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CookbookCookbooks - As fund-raisers

Cook up a fund-raising project by collecting favorite recipes from members of your group.

Cookbooks are a fun and profitable way to raise funds, says Jenny Keadle, fund-raiser chairwoman for Virginia Avenue Church of God in Hagerstown.

"It's good money, and they sell themselves," says Keadle, who headed the church's "Goodness Pure & Simple" cookbook project.

Unlike one-time events such as sandwich or bake sales, a cookbook provides steady income, says Martha Jane Reid, president of Union Rescue Mission Ladies' Auxiliary in Hagerstown and chairwoman of its "Bread of Life" cookbook.

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The auxiliary published the cookbook in the fall of 1996 and sold 1,000 copies. The group ordered several hundred more books and has been selling eight to 10 a week, Reid says.

Cookbooks are a good way for groups to express themselves, says Gerald Colbert, vice president of marketing for Keepsake Cookbooks in Adamsville, Tenn.

They can individualize the books by choosing their own ink colors, paper colors, covers and binders, Colbert says.

They also can add a personal touch by including information along with each recipe. For example, churches could list members' favorite Bible verses, or auxiliaries could tell the story behind each recipe.

Civic organizations often include town histories, trivia or sketches of landmarks, and schools sometimes gather student artwork, Colbert says.

Those special details can make a cookbook stand out, says Tamara Omtvedt, director of marketing and development for Cookbooks by Morris Press in Kearney, Neb.

Different organizations may be selling recipe collections at the same time, but people often will buy from more than one group, Omtvedt says.

"If there's something unique about the cookbook, there's always room," Omtvedt says.

The biggest trend is cookbooks featuring heart-healthy recipes that are low in fat and high in fiber, Colbert says. Quick, easy recipes also are appearing often, because so many people are short on time, he says.

Many people, like Keadle, enjoy collecting and reading cookbooks.

"No matter how many cookbooks you have, you'll get different recipes," Keadle says.




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