Whittaker said he works with business and community resources to support what he teaches.
More than 100 students are enrolled in the high school's marketing program.
"We are very proud of Mr. Whittaker and the program he provides for students at Jefferson High School. He has built that program and continues to make it a popular one at the school," said Pat Hubbard, coordinator of Vocation and Adult and Community Education.
Ruble said Whittaker encouraged her when she had a goal of becoming president of the state chapter of the Distributive Education Clubs of America.
She would not have had the confidence to run for the post without his support, she said.
Ruble said Whittaker is the kind of teacher who students can call at home to discuss their problems.
She said she knows of at least once when Whittaker paid for a student's medication when the student did not have the money.
Whittaker said he's pleased that Jefferson County has given him the opportunity to run the marketing program.
"I'll be in education until they put me under," he said.
Whittaker, who has a master's degree in vocational education, is a member of the American Vocational Association, the Marketing Education Association and DECA.
Whittaker said that previously the Eastern Panhandle had not had any officers on the board of the state chapter of DECA.
Now the president and vice president are from Jefferson County, he said.
Ruble said other schools from across the state know that Jefferson County is tough to beat in marketing competitions.