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Newspaper ad department wins 8 awards

May 16, 1997

By ELLEN LYON

Staff Writer

The Herald-Mail won eight awards in the Maryland-Delaware-D.C. Press Association's "Best of 1996" Advertising Contest.

The advertising department took five first-place awards, one second-place award and two honorable mentions.

This was the first year the department competed in the contest and Herald-Mail Advertising Sales Director Terry McDaniel said he was proud of his staff's performance.

"It's a way to give them recognition that's long overdue," McDaniel said. "I think we do good work every day."

First place awards went to:

  • Janis Garren in the local retail spot color category for the "Building Comprehensive Health Care" ad.
  • Ray Clark in the local retail full color category for a Rapid Lube ad.
  • The retail and classified sales staff in the special section category for the Focus edition.
  • The classified telephone sales staff in the linage builder category for the Years of Service pages in the Focus edition.
  • The retail and telemarketing staffs in the community service category for the Partners in Education Calendar.


The retail and telemarketing staffs also won a second-place award in the linage builder category for the Tri-State Area's Coupon Corner.

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Two honorable mentions went to the retail sales staff - in the special section category for the Joy to the World Christmas carol booklet and in the community service category for the 50th Anniversary HJC - An Inspiration for Generations tabloid.

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