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Trade center opens at Shepherd College

April 22, 1997

By CLYDE FORD

Staff Writer, Charles Town

SHEPHERDSTOWN, W.Va. - Local business owners now have resources to expand their businesses globally.

The International Trade Resource Center opened Tuesday at the Scarborough Library at Shepherd College and the Martinsburg-Berkeley County Public Library in Martinsburg.

The center will provide local businesses with current trade information on a variety of topics.

The resource center is sponsored by the West Virginia International Trade Development Council.

"I think it was very essential to have a center like this," said John Unger II, president of the West Virginia International Trade Development Council. "I believe this is the first international trade resource center in West Virginia and the quad state region."

"We're in a good position to do this since we're a federal depository," said Ann Henriksson, director of the International Trade Resource Center and librarian at Shepherd College in charge of reference and governmental publications.

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The federal government provides an enormous amount of information on international trade, mostly from U.S. embassies, Henriksson said.

Business owners can use the resource center to help them find new markets for their goods, Henriksson and Unger said.

With research at the center, businesses can find out which countries need their products or services, saving the businesses time and money, they said.

"In other words, you're not reinventing the wheel," Henriksson said.

The center will eventually be able to link business students with business owners, who will do the market research and come up with a marketing plan, they said.

The resource center also will be able to link businesses with agents and distributors in foreign countries, Unger said.

"This is a way to better the relationship with the community and the college," Henriksson said. "I think it'll benefit everyone."

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